{"id":15940,"date":"2025-11-10T18:00:48","date_gmt":"2025-11-10T18:00:48","guid":{"rendered":"https:\/\/www.sintel.com\/?page_id=15940"},"modified":"2026-01-14T19:02:04","modified_gmt":"2026-01-14T19:02:04","slug":"newit-2","status":"publish","type":"page","link":"https:\/\/www.sintel.com\/pt\/insights\/newit-2\/","title":{"rendered":"newit"},"content":{"rendered":"
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Home \/ Insights \/ Beyond Technology: The New Role of IT is to Lead Business Transformation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Insights<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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A nossa perspectiva sobre os desafios do Supply Chain Automotivo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Al\u00e9m da tecnologia: o novo papel da TI \u00e9 liderar a transforma\u00e7\u00e3o do neg\u00f3cio<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/p>

Integrar informa\u00e7\u00f5es nunca \u00e9 apenas uma escolha t\u00e9cnica \u2014 especialmente no setor automotivo. Nesse segmento, onde efici\u00eancia, rastreabilidade e previsibilidade s\u00e3o cruciais, a integra\u00e7\u00e3o de dados \u00e9 o que garante que a opera\u00e7\u00e3o funcione com consist\u00eancia. Ainda assim, muitos projetos de integra\u00e7\u00e3o EDI com sistemas ERP falham por um motivo recorrente: a \u00e1rea de TI participa da execu\u00e7\u00e3o, mas nem sempre exerce o papel estrat\u00e9gico de compreender a fundo a demanda do neg\u00f3cio, identificar os verdadeiros desafios e traduzir esses requisitos em solu\u00e7\u00f5es bem estruturadas.<\/span><\/p>

No setor automotivo, a TI se tornar um agente estrat\u00e9gico de mudan\u00e7a. Especialmente para empresas, que precisam operar em total sincronia com montadoras cujas regras de neg\u00f3cio s\u00e3o r\u00edgidas, espec\u00edficas e, muitas vezes, exclusivas. A visibilidade da informa\u00e7\u00e3o, a padroniza\u00e7\u00e3o de processos e a integra\u00e7\u00e3o de dados n\u00e3o s\u00e3o apenas metas tecnol\u00f3gicas, s\u00e3o condi\u00e7\u00f5es essenciais para garantir a efici\u00eancia da opera\u00e7\u00e3o, a previsibilidade da demanda e a agilidade na tomada de decis\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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De fun\u00e7\u00e3o de suporte a papel estrat\u00e9gico: como a TI impulsiona a transforma\u00e7\u00e3o do neg\u00f3cio<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/p>

O cen\u00e1rio se complica ainda mais quando se opera sobre uma base tecnol\u00f3gica fragmentada: sistemas legados, baixa automa\u00e7\u00e3o, processos manuais e retrabalho constante. A falta de integra\u00e7\u00e3o gera ilhas de informa\u00e7\u00e3o, planilhas paralelas, falhas de sincroniza\u00e7\u00e3o e atrasos na tomada de decis\u00e3o, o que, em um setor altamente competitivo e din\u00e2mico como o automotivo, pode colocar em risco o abastecimento das montadoras e comprometer futuros neg\u00f3cios.<\/p>


\u201cQuando propomos uma nova solu\u00e7\u00e3o ou integra\u00e7\u00e3o de processos, estamos falando de tecnologia, mas tamb\u00e9m de uma camada de conhecimento que pode agregar valor para o neg\u00f3cio\u201d, afirma Wilson Menezes, diretor de TI da Sintel.
Segundo ele, a TI precisa ser capaz de traduzir as necessidades do neg\u00f3cio em solu\u00e7\u00f5es funcionais, confi\u00e1veis e escal\u00e1veis, que sustentem as opera\u00e7\u00f5es hoje e preparem o terreno para a evolu\u00e7\u00e3o futura.<\/p>


A integra\u00e7\u00e3o entre \u00e1reas \u00e9 indispens\u00e1vel: para que a digitaliza\u00e7\u00e3o funcione de fato, \u00e9 preciso alinhar processos, automatizar atividades cr\u00edticas e garantir que a informa\u00e7\u00e3o correta esteja dispon\u00edvel, no formato e tempo certos, para quem precisa tomar decis\u00f5es. Esse compasso entre TI e neg\u00f3cio \u00e9 o que transforma dados em intelig\u00eancia e tecnologia em resultado.<\/p>

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Conectando tecnologia e opera\u00e7\u00f5es: transformando dados em vantagem competitiva<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

Ao mesmo tempo, persiste o desafio de justificar investimentos em iniciativas estruturantes, como arquitetura de dados e integra\u00e7\u00e3o de sistemas. Em geral, s\u00e3o projetos que n\u00e3o oferecem retorno imediato, o que leva muitas empresas a adi\u00e1-los at\u00e9 que o custo da inefici\u00eancia ultrapasse o investimento necess\u00e1rio.<\/p>

Ser\u00e1 que os gargalos que voc\u00ea enfrenta hoje n\u00e3o est\u00e3o sendo alimentados por sistemas e processos que j\u00e1 n\u00e3o refletem a complexidade do seu neg\u00f3cio?
Na Sintel, entendemos que modernizar \u00e9 alinhar tecnologia ao neg\u00f3cio com intelig\u00eancia e responsabilidade. Nosso papel vai al\u00e9m da entrega t\u00e9cnica: traduzimos a l\u00f3gica do setor automotivo em solu\u00e7\u00f5es digitais eficientes, combinando conhecimento operacional com experi\u00eancia em integra\u00e7\u00e3o de dados. Criamos pontes entre o que existe e o que precisa existir, para garantir competitividade no presente e sustentabilidade no futuro.<\/p>

Se sua empresa j\u00e1 entendeu que o verdadeiro risco est\u00e1 em n\u00e3o evoluir, este \u00e9 o momento de conversar com quem entende a sua realidade e pode transformar tecnologia em vantagem concreta para o seu neg\u00f3cio.\nA Sintel se diferencia por unir dois pilares fundamentais: o dom\u00ednio t\u00e9cnico em integra\u00e7\u00e3o da informa\u00e7\u00e3o e automa\u00e7\u00e3o de processos, aliado a um conhecimento profundo do setor automotivo, incluindo seus fluxos, exig\u00eancias e vari\u00e1veis operacionais. Na pr\u00e1tica, isso significa criar solu\u00e7\u00f5es que funcionam do jeito que a opera\u00e7\u00e3o de cada cliente exige, com flexibilidade, governan\u00e7a e seguran\u00e7a. S\u00e3o solu\u00e7\u00f5es que sustentam decis\u00f5es mais precisas, \u00e1geis e estrat\u00e9gicas. Entre em contato com nossa equipe.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\r\n\r\n\r\n \r\n \r\n Tab Section - Sintel Insights<\/title>\r\n <style>\r\n body {\r\n font-family: \"Albert Sans\";\r\n }\r\n\r\n .tab-container {\r\n width: 100%;\r\n margin: auto;\r\n }\r\n\r\n .tabs {\r\n display: flex;\r\n list-style-type: none;\r\n padding: 0;\r\n margin: 0;\r\n width: 70%;\r\n font-size: 18px;\r\n margin-bottom: -10px;\r\n }\r\n\r\n .tab {\r\n padding: 14px 20px;\r\n cursor: pointer;\r\n flex-grow: 1;\r\n text-align: left;\r\n }\r\n\r\n .tab-content {\r\n border: none;\r\n }\r\n\r\n .tab.active {\r\n color: #0055FF;\r\n }\r\n\r\n .tab-panel {\r\n display: none;\r\n }\r\n\r\n .tab-panel.active {\r\n display: block;\r\n }\r\n\r\n .row {\r\n display: flex;\r\n justify-content: space-between; \/* Para distribuir as colunas na linha restante *\/\r\n }\r\n\r\n .column, .half-column {\r\n flex: 33.33%; \/* Para que cada coluna ocupe 1\/3 da linha *\/\r\n padding: 20px;\r\n box-sizing: border-box;\r\n }\r\n\r\n .column img, .half-column img {\r\n width: 100%;\r\n height: auto;\r\n padding-bottom: 20px;\r\n }\r\n\r\n .title {\r\n color: #0055FF;\r\n }\r\n\r\n .title a {\r\n color: #0055FF;\r\n text-decoration: none;\r\n }\r\n\r\n .title a:hover {\r\n color: #09dcce;\r\n }\r\n\r\n .title-large {\r\n font-size: 24px;\r\n }\r\n\r\n .title-second {\r\n font-size: 24px;\r\n width: 100%;\r\n }\r\n <\/style>\r\n<\/head>\r\n<body>\r\n <div class=\"tab-container\">\r\n <ul class=\"tabs\">\r\n <li class=\"tab active\" onclick=\"showTab(0)\">Explore os Insights da Sintel<\/li>\r\n <\/ul>\r\n <div class=\"tab-content\">\r\n <div class=\"tab-panel active\" id=\"tab-0\">\r\n <div class=\"row\">\r\n <div class=\"half-column\">\r\n <a href=\"https:\/\/www.sintel.com\/pt\/case-marelli\/\">\r\n <img decoding=\"async\" src=\"https:\/\/www.sintel.com\/wp-content\/uploads\/Capas-para-o-Insights-2-1.png\" alt=\"Image 1\">\r\n <\/a>\r\n <span class=\"title\"><a href=\"https:\/\/www.sintel.com\/pt\/case-marelli\/\"> Case de Sucesso: Marelli <\/a><\/span>\r\n <h3 class=\"title-large\">Descubra como a Marelli usa a gest\u00e3o do fluxo de Informa\u00e7\u00e3o para um supply chain resiliente<\/h3>\r\n <\/div>\r\n <div class=\"half-column\">\r\n <a href=\"https:\/\/www.sintel.com\/pt\/agc-glass-europe-case-studies\/\">\r\n <img decoding=\"async\" src=\"https:\/\/www.sintel.com\/wp-content\/uploads\/Capas-para-o-Insights-4-1.png\" alt=\"Image 2\">\r\n <\/a>\r\n <span class=\"title\"><a href=\"https:\/\/www.sintel.com\/pt\/agc-glass-europe-case-studies\/\"> Case de Sucesso: AGC Europa <\/a><\/span>\r\n <h3 class=\"title-large\">Aproveitando ao m\u00e1ximo o potencial do EDI<\/h3>\r\n <\/div>\r\n <div class=\"half-column\">\r\n <a href=\"https:\/\/www.sintel.com\/pt\/ready_for_2025\/\">\r\n <img decoding=\"async\" src=\"https:\/\/www.sintel.com\/wp-content\/uploads\/capa_artigo_2025-1-1.jpg\" alt=\"Image 3\">\r\n <\/a>\r\n <span class=\"title\"><a href=\"https:\/\/www.sintel.com\/pt\/ready_for_2025\/\"> Artigo <\/a><\/span>\r\n <h3 class=\"title-large\">Quais s\u00e3o os planos do seu neg\u00f3cio para 2025?<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c2008a elementor-widget elementor-widget-text-editor\" data-id=\"44c2008a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Explore hist\u00f3rias de empresas que superaram desafios com sucesso por meio da aplica\u00e7\u00e3o de tecnologia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e117d7 elementor-widget elementor-widget-html\" data-id=\"67e117d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"en\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n <title>Responsive Image Slider with Links, Autoplay, and Dots<\/title>\r\n <style>\r\n .slider {\r\n position: relative;\r\n max-width: 100%;\r\n margin: auto;\r\n overflow: hidden;\r\n }\r\n .slides {\r\n display: flex;\r\n transition: transform 0.5s ease-in-out;\r\n gap: 15px; 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In this industry, […]<\/p>\n","protected":false},"author":9,"featured_media":15585,"parent":12799,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15940","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond Technology - Connect | Scale | Evolve<\/title>\n<meta name=\"description\" content=\"Beyond Technology: The New Role of IT is to Lead Business Transformation. 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