{"id":16046,"date":"2025-11-17T18:46:26","date_gmt":"2025-11-17T18:46:26","guid":{"rendered":"https:\/\/www.sintel.com\/?page_id=16046"},"modified":"2025-12-19T16:16:33","modified_gmt":"2025-12-19T16:16:33","slug":"successcase_primasole","status":"publish","type":"page","link":"https:\/\/www.sintel.com\/pt\/case-studies\/successcase_primasole\/","title":{"rendered":"Case Prima Sole"},"content":{"rendered":"
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Home \/ Case Studies \/ Case Prima Sole<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Case de Sucesso: Prima Sole<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Gest\u00e3o de demanda no foco da efici\u00eancia<\/p>

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Um dos grandes fornecedores globais do setor automotivo, a italiana Prima Sole tem mais de 50 anos de atua\u00e7\u00e3o, fornecendo para importantes montadoras no Brasil e no mundo, para o mercado de leves e pesados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Desafios e Oportunidades<\/span><\/span><\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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O principal desafio na unidade de Goiana (PE) estava na arquitetura do processo de planejamento de demanda. A integra\u00e7\u00e3o do planejamento de fornecimento era realizada diretamente no ERP, sem uma camada intermedi\u00e1ria de valida\u00e7\u00e3o e an\u00e1lise cr\u00edtica, comprometendo a confiabilidade dos dados e a visibilidade operacional.
Isso resultava em retrabalhos sist\u00eamicos e na gera\u00e7\u00e3o de dados inconsistentes no Material Requirements Planning (MRP).
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\n\t\t\t\t\t\t\t\t\tA aus\u00eancia de ferramentas ou processos robustos para cenariza\u00e7\u00e3o e an\u00e1lise preditiva resultava em impactos interdepartamentais, sendo estoque, produ\u00e7\u00e3o e financeiro afetados pela frequente defasagem entre o planejado e o realizado. Isso resultava em:<\/span>\n
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  • Aquisi\u00e7\u00e3o de mat\u00e9ria-prima planejada para um volume de carros que n\u00e3o foi confirmada.<\/span><\/li>\n \t
  • Altera\u00e7\u00f5es repentinas e significativas no mix de produ\u00e7\u00e3o exigiram a\u00e7\u00f5es emergenciais, como fretes extras de alto custo e o desbalanceamento da estrat\u00e9gia de estoque.<\/span>\n<\/span><\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"mulher_corporativa_sintel\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Solu\u00e7\u00e3o Sintel: Gest\u00e3o de Demanda<\/span>
    <\/span><\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Consultoria de planejamento (S&OP):<\/strong>
    A equipe Sintel conduziu um levantamento aprofundado para aprimorar os fluxos de planejamento e o processo de gest\u00e3o de demanda, com foco em elevar a efici\u00eancia na capta\u00e7\u00e3o e integra\u00e7\u00e3o de dados, capacitando a lideran\u00e7a a tomar decis\u00f5es estrat\u00e9gicas mais r\u00e1pidas e bem fundamentadas.<\/span><\/p>

    Implementa\u00e7\u00e3o e Modelagem de Processos de Demanda:<\/strong>
    Redesenho do ciclo de gest\u00e3o de releases e programa\u00e7\u00f5es, com analises e ajustes antes da integra\u00e7\u00e3o com o ERP.
    <\/span><\/p>

    Automa\u00e7\u00e3o de relat\u00f3rios e an\u00e1lise de dados:<\/strong>
    Implanta\u00e7\u00e3o de recursos avan\u00e7ados de An\u00e1lise Preditiva e Relat\u00f3rios Inteligentes, permitindo agilidade para negocia\u00e7\u00f5es estrat\u00e9gicas com as montadoras e fornecedores Tier 1, e orientando as decis\u00f5es de capacidade (capacity planning) e aloca\u00e7\u00e3o de recursos e mat\u00e9ria prima.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Sintel Resultados<\/span><\/span><\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPlanejamento interno\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tBaseado em premissas e decis\u00f5es estrat\u00e9gicas com auxilio das automa\u00e7\u00f5es.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMelhor controle de estoque\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tMelhor controle de invent\u00e1rio de componentes ap\u00f3s 3 meses de implementa\u00e7\u00e3o da solu\u00e7\u00e3o Sintel.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMaior poder de negocia\u00e7\u00e3o\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tNegocia\u00e7\u00e3o com os clientes, baseados em dados previamente analisados.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRedu\u00e7\u00e3o de atividades manuais\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tElimina\u00e7\u00e3o de tarefas que n\u00e3o agregam valor \u00e0 cadeia produtiva.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAntecipa\u00e7\u00e3o de cen\u00e1rio\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tAntecipa\u00e7\u00e3o no curto, m\u00e9dio e longo prazo, antevendo poss\u00edveis impactos em estoque, produ\u00e7\u00e3o e financeiro.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMelhor poder de decis\u00e3o\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tDecis\u00f5es de neg\u00f3cio com base em dados previamente analisados e tratados.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \u201c<\/strong><\/span>A implementa\u00e7\u00e3o do projeto de Gest\u00e3o de Demanda no foco da efici\u00eancia foi excelente para Prima Sole. O sistema da Sintel nos permitiu aprimorar significativamente o planejamento, capacitando nossa lideran\u00e7a a tomar decis\u00f5es mais r\u00e1pidas e estrat\u00e9gicas.
    O resultado direto foi a conquista de marcos importantes, como o melhor controle de estoque e um aumento tang\u00edvel em nosso poder de negocia\u00e7\u00e3o e tomada de decis\u00e3o.
    O time da Sintel \u00e9 bastante atencioso, foi realizado um bom acompanhamento do projeto.\u201d\u201d<\/strong><\/span><\/span><\/p>


    \u2014<\/strong> Rafael Duarte, Logistics Analyst<\/strong>
    <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\n\n \n \n \n \n Document<\/title>\n\n <style>\n .tech-slideshow {\n height: 140px;\n \/*max-width: 800px;*\/\n margin: 0 auto;\n position: relative;\n overflow: hidden;\n transform: translate3d(0, 0, 0);\n}\n\n.tech-slideshow > div {\n height: 200px;\n width: 2526px;\n background: url(\/wp-content\/uploads\/2023\/06\/Connect-line-1.png);\n top: 0;\n left: 0;\n height: 100%;\n transform: translate3d(0, 0, 0);\n}\n.tech-slideshow .mover-1 {\n animation: moveSlideshow 100s linear infinite;\n}\n.tech-slideshow .mover-2 {\n opacity: 0;\n transition: opacity 0.5s ease-out;\n animation: moveSlideshow 10s linear infinite;\n}\n.tech-slideshow:hover .mover-2 {\n opacity: 1;\n}\n\n@keyframes moveSlideshow {\n 100% { \n transform: translateX(-66.6666%); \n }\n}\n <\/style>\n <\/head>\n <body>\n <div class=\"tech-slideshow\">\n <div class=\"mover-1\"><\/div>\n <div class=\"mover-2\"><\/div>\n <\/div>\n <\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Home \/ Case Studies \/ Case Prima Sole Success Case: Prima Sole Demand Management Focused on Efficiency \u00a0 One of the major global suppliers in the automotive sector, the Italian Prima Sole has over 50 years of experience, serving important automakers in Brazil and around the world, for both light and heavy vehicle markets. Challenges […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":1157,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16046","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Prima Sole - Connect | Scale | Evolve<\/title>\n<meta name=\"description\" content=\"How Prima Sole optimized demand management with Sintel. 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