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Beyond Technology: The New Role of IT is to Lead Business Transformation
Integrating information is never just a technical choice — especially in the automotive sector. In this industry, where efficiency, traceability, and predictability are crucial, data integration is what ensures operations run consistently. Still, many EDI integration projects with ERP systems fail for a recurring reason: IT is involved in execution, but does not always take on the strategic role of deeply understanding business demands, identifying the real challenges, and translating those requirements into well-structured solutions.
In the automotive sector, IT becomes a strategic agent of change. This is especially true for companies that need to operate in complete sync with OEMs, whose business rules are rigid, specific, and often unique. Information visibility, process standardization, and data integration are not just technological goals — they are essential conditions for ensuring operational efficiency, demand predictability, and agility in decision-making.
From Support Function to Strategic Role: How IT Drives Business Transformation
The scenario becomes even more complex when operating on a fragmented technological base: legacy systems, low automation, manual processes, and constant rework. Lack of integration creates information silos, parallel spreadsheets, synchronization failures, and delays in decision-making. In a highly competitive and dynamic sector such as automotive, this can jeopardize OEM supply and compromise future business opportunities.
“When we propose a new solution or process integration, we are talking about technology, but also about a layer of knowledge that can add value to the business,” says Wilson Menezes, Sintel’s IT Director.
According to him, IT must be able to translate business needs into functional, reliable, and scalable solutions that sustain today’s operations and prepare the ground for future evolution.
Integration between areas is indispensable: for digitalization to truly work, processes must be aligned, critical activities automated, and the right information made available — in the correct format and at the right time — to decision-makers. This alignment between IT and business is what turns data into intelligence and technology into results.
Bridging Technology and Operations: Turning Data into Competitive Advantage
At the same time, the challenge of justifying investments in structural initiatives, such as data architecture and systems integration, remains. These are projects that usually do not provide immediate returns, leading many companies to postpone them until the cost of inefficiency surpasses the investment required.
Are the bottlenecks you face today being fueled by systems and processes that no longer reflect the complexity of your business?
At Sintel, we understand that modernization means aligning technology with business — intelligently and responsibly. Our role goes beyond technical delivery: we translate the logic of the automotive sector into efficient digital solutions, combining operational expertise with experience in data integration. We build bridges between what exists today and what needs to exist, ensuring competitiveness in the present and sustainability in the future.
If your company has already realized that the real risk lies in not evolving, now is the time to talk to those who understand your reality and can turn technology into a concrete advantage for your business. Sintel stands out by uniting two fundamental pillars: technical expertise in information integration and process automation, combined with deep knowledge of the automotive sector — including its workflows, requirements, and operational variables. In practice, this means creating solutions that work the way each client’s operation requires, with flexibility, governance, and security. These are solutions that enable more precise, agile, and strategic decisions. Get in touch with our team.
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