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Success Case: Prima Sole
Demand Management Focused on Efficiency
One of the major global suppliers in the automotive sector, the Italian Prima Sole has over 50 years of experience, serving important automakers in Brazil and around the world, for both light and heavy vehicle markets.
Challenges and Opportunities
The main challenge at the Goiana (PE) unit was the architecture of the demand planning process. The supply planning integration was carried out directly in the ERP, without an intermediate layer for validation and critical analysis, compromising data reliability and operational visibility.
This resulted in systemic rework and the generation of inconsistent data in MRP (Material Requirements Planning).
- Acquisition of raw materials planned for vehicle volumes that were not confirmed.
- Sudden and significant changes in the production mix requiring emergency measures—such as high-cost freight—and creating imbalances in stock strategy.
Sintel Solution: Demand Management
Planning Consultancy (S&OP):
Sintel’s team carried out an in-depth assessment to improve planning flows and the overall demand management process, focusing on enhancing efficiency in data collection and integration. This empowered leadership to make strategic decisions more quickly and with stronger foundations.
Implementation and Modeling of Demand Processes:
Redesign of release and scheduling management processes, supported by analyses and adjustments prior to ERP integration.
Automation of Reports and Data Analysis:
Implementation of advanced predictive analysis and intelligent reporting resources, enabling strategic negotiations with automakers and Tier 1 suppliers. This guided capacity planning and resource/raw material allocation decisions.
Sintel Results
Internal planning
Based on assumptions and strategic decisions supported by automation tools.
Better inventory control
Component inventory improvement within three months after the solution was implemented.
Greater negotiation power
Negotiations with clients supported by previously analyzed data.
Reduction of manual activities
Eliminating tasks that do not add value to the production chain.
Scenario anticipation
Short-, medium-, and long-term forecasting, identifying potential impacts on inventory, production, and finance.
Improved decision-making
Business decisions backed by previously analyzed and structured data.
“The implementation of the Demand Management project with a focus on efficiency was excellent for Prima Sole. Sintel’s system enabled us to significantly improve planning, empowering our leadership to make faster and more strategic decisions.
The direct result was the achievement of important milestones, such as better inventory control and a tangible increase in our negotiation power and decision-making.
Sintel’s team is very attentive, providing excellent support throughout the project.”
— Rafael Duarte, Logistics Analyst
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